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McDonald’s Original Mascot, Muncie IN

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It was a surprise to me, too, that McDonald’s hadn’t always used everyone’s favourite yellow-and-red clown, Ronald McDonald as their mascot. He didn’t appear until 1963.

Almost all traces of Mr Speedee, McDonald’s original mascot are gone. Introduced in 1948 to celebrate the “Speedee Service System” which turned the kitchen into a production line and made the restaurant self-service, Mr Speedee was a chef with a hamburger for a head.

Muncie, Indiana is home to one of only three remaining signs in a style that was once commonplace across the USA: a single yellow arch with a running Mr Speedee.

This sign probably dates originally from 1958-1959. It was restored in 2006 and even lights up at night.

1950′s McDonald’s Sign
500 E Charles Street, Muncie, IN 47305
Visible: 24/7

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About Richard

I am a writer who travels endlessly. Fascinated by how our lives are propelled forward by what's left behind, I thirst to know everything. I read, collect, gather, organise, list. Here are some of the things I read, see and experience. Please make yourself at home: drinks and pretzels will be served shortly. If you'd like to get in touch, tweet me or click here.

Written by Richard

March 11th, 2012 at 5:16 am

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  1. […] when I visited Muncie in early 2012, there were three things I knew I had to photograph: the 1950s “Mr Speedee” McDonald’s sign; the abandoned 1940s auto shop downtown and this. A mannequin in a truck, raised almost to the […]

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